PinnedMelinda DavisReaching Mom When the World is Upside DownHow Brands Can Step Up for Moms7 min read·Mar 9, 2021----
Melinda DavisReal Time, Real World: Building Brands Better, Faster and Smarter with Live TractionWithout belaboring the facts, being a brand-builder in today’s ever-changing landscape is…challenging. It requires one to be agile…3 min read·Sep 30, 2021----
Melinda DavisIt’s an FFT — for All of Us (Part 2)Preparing your brand for our post-pandemic world4 min read·Apr 23, 2020----
Melinda DavisIt’s an FFT — for All of Us (Part 2)(If you haven’t read Pt. 1, you can find it here: https://medium.com/spicefire/its-an-fft-for-all-of-us-part-1-778bcc2349d7)4 min read·Apr 23, 2020----
Melinda DavisIt’s an FFT — for All of Us (part 1)Navigating newness as a marketer — and a human3 min read·Apr 17, 2020----
Melinda DavisThe Power Of WhyThe commercial world is a choppy sea of complexity, where the clarity and momentum behind new product launches can be easily lost in a fog…4 min read·Feb 26, 2019----
Melinda DavisReturn of the Human: How Big Co’s Can Keep Up with ChallengersMelinda Davis, Group Director of Strategy at Spicefire, looks into how the Big Co’s of the world can keep up with modern competition with…4 min read·Feb 25, 2019----
