PinnedMelinda DavisReaching Mom When the World is Upside DownHow Brands Can Step Up for MomsMar 9, 2021Mar 9, 2021
Melinda DavisReal Time, Real World: Building Brands Better, Faster and Smarter with Live TractionWithout belaboring the facts, being a brand-builder in today’s ever-changing landscape is…challenging. It requires one to be agile…Sep 30, 2021Sep 30, 2021
Melinda DavisIt’s an FFT — for All of Us (Part 2)Preparing your brand for our post-pandemic worldApr 23, 2020Apr 23, 2020
Melinda DavisIt’s an FFT — for All of Us (Part 2)(If you haven’t read Pt. 1, you can find it here: https://medium.com/spicefire/its-an-fft-for-all-of-us-part-1-778bcc2349d7)Apr 23, 2020Apr 23, 2020
Melinda DavisIt’s an FFT — for All of Us (part 1)Navigating newness as a marketer — and a humanApr 17, 2020Apr 17, 2020
Melinda DavisThe Power Of WhyThe commercial world is a choppy sea of complexity, where the clarity and momentum behind new product launches can be easily lost in a fog…Feb 26, 2019Feb 26, 2019
Melinda DavisReturn of the Human: How Big Co’s Can Keep Up with ChallengersMelinda Davis, Group Director of Strategy at Spicefire, looks into how the Big Co’s of the world can keep up with modern competition with…Feb 25, 2019Feb 25, 2019
